Brand Storymark
A 30-day story sprint where you'll learn how to use your voice, build your authority, and own your expertise
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You've built a business and gained some traction, but your website is lackluster (at best) and embarrassing (at worst).
You're great at connecting one-on-one with your audience, but figuring out how to bottle up all your magic and turn that into a story that works online? Makes you wonder if you've been transported back to that nightmare high school English class.
Words -- the right words -- feel mysterious, and every time you sit down to explain your value, your heart feels five times too heavy and you swear it's exploded into twelve million tiny pieces.
You want to have a website you're proud of.
You want to share stories, values, and content that draw your audience in (rather than pushes them away), and you want your audience to know -- right from the very first start -- that when they work with you, they're in the right place.
More than anything, you know that you're in the business of transforming lives. You want to show up in a way that lets you leave a mark on the lives you touch, and while profit and business success matter to you (in big, serious ways), you don't want to achieve any of that if it means losing "the real you" along the way.
It's time to squash the overwhelm
You've built a business and gained some traction, but your website is lackluster (at best) and embarrassing (at worst).
You're great at connecting one-on-one with your audience, but figuring out how to bottle up all your magic and turn that into a story that works online? Makes you wonder if you've been transported back to that nightmare high school English class.
Words -- the right words -- feel mysterious, and every time you sit down to explain your value, your heart feels five times too heavy and you swear it's exploded into twelve million tiny pieces.
You want to have a website you're proud of.
You want to share stories, values, and content that draws your audience in (rather than pushes them away), and you want your audience to know -- right from the very first start -- that when they work with you, they're in the right place.
More than anything, you know that you're in the business of transforming lives. You want to show up in a way that lets you leave a mark on the lives you touch, and while profit and business success matter to you (in big, serious ways), you don't want to achieve any of that if it means losing "the real you" along the way.
Get clarity on your brand story + start attracting the right clients
a 30-Day story sprint DESIGNED TO HELP YOU make your mark count
You've been frustrated that you aren't (or can't) accurately describe who you help and how you do it.
You feel stuck when it comes to knowing what to say to your potential clients.
You feel muted by too much information on how to write your brand story, and you want a clear path or methodology to help identify your true brand message in a clear and concise way.
You're great at communicating your value in person, but you feel lost when you try to capture your magic in writing.
You know it's time to make a shift, but you're struggling with trusting your gut and energy.
when you sign up, here's what you get. . .
Brand Storymark is right for you if. . .
STORY COACHING: 4, 60-minute story coaching sessions where we'll get super granular about your audience, your business goals, your service offerings, and your story copy.
'DO THIS NEXT' INSIGHTS: During our story coaching calls, I'll keep detailed notes of what we chat about and then follow those conversations up with "Do This Next" insights so that you can spend the next week putting our ideas into action. You'll also get a recording of our calls and email access for added thoughts, resources, and editing.
THE STORY VAULT: Get access to my story-finding tools, resources, and frameworks so that even when your 30 days are up, you'll have all the help you need to keep writing and sharing your brand story.
Introducing Brand Storymark
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If you're a coach, consultant, or small business owner
"If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way."
You are such a light! I admire how you're able to hold the tension between being both a calm and grounding presence and a challenging and courageous coach. I just love you!
If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way.
Before working with Lindsay, I felt like I was at a tipping point. I had spent the past few years honing my craft and growing my business while I was navigating a lot of personal ups and downs. I had been working (and maybe even hiding) in the background. No marketing. Not even a fully functional website. For a while that low profile worked for me. But now I'm ready to use my voice more... build more authority... own my expertise. However, I was having a hard time aligning my work with what truly moves me as a human being. Spotting the connections and themes like I do for my own clients.
Working with Lindsay, I felt energized, grounded, and seen. It gave me clarity on how the aspects of my work + passions can align together beautifully. . . plus the inspiration I needed to finally get my damn website done. :)
"Lindsay opened my eyes to ways I wasn't owning my space."
Before we started working together, I felt a bit all over! I started realizing it was time for me to make a shift -- my energy and focus were moving more towards working solely with attorneys. As this became my focus, I found myself developing future programs in my mind, reading books and the wheels were churning. I was struggling with trusting my gut and energy. I was worried about creating a niche that was too narrow. I had a thriving practice that was only expanding and was wondering how it would be to start building a new business while I already had one that was growing. Wondering if I was on the right path and if I could make my passion a "job," and feeling like I needed to organize my thoughts and ideas, led me to Lindsay.
Lindsay listened.
No one else understood what I was trying to accomplish and where I wanted to go. She heard me and opened my eyes to blind spots and ways I wasn't owning my space and accomplishments.
"You'll almost feel like she is holding your brain for you.""
I honestly didn't even know where to begin! I was worried about how to market my brand. I didn't even know how to zero in on an effective brand for myself and my new business. I was worried about presenting myself in the right light. Didn't want to sell myself short or corner myself in a niche I didn't feel passionate about. I think "the unknown" is what held me back the most.
Working with Lindsay, I feel driven! motivated! fired up to bravely forge ahead! I have direction and phrases to pull from that accurately describe my "why" and "how." I feel less intimidated and more compelled to confidently tell others about my unique business. . . I have direction, clarity and focus so I don't waste any time getting the business off on the right foot.
Lindsay is amazing at her job! She has a vast understanding of her field and has a desire to share that knowledge so others can succeed. She interviews you and digs deep into what makes you tick. At this point you'll almost feel like she is holding your brain for you to help point out the path & next-steps. Your brain is then able to be handed back over to you. It has been cleaned, de-cluttered and fine tuned to zero in on what task is most important for the next step in the plan. It's a freeing, yet empowering, feeling.
Long story, short. . .
WHAT IS THIS?
Brand Storymark is a 30-day story sprint to help you learn how to use your voice, build your authority, and own your expertise -- through story.
WHO IS THIS FOR?
Brand Storymark is exclusively designed to help coaches, consultants, and small business owners.
WHEN DOES THIS START?
We can set a start date as soon as you hit that "APPLY NOW" button.
WHAT'S THE INVESTMENT?
$1,800
Long story, short. . .
The CliffsNotes
Pure awesomeness is what you can expect.
For me what that meant is clarity around what I do.
I had too many ways to serve clients and needed to gain clarity around how I can best serve clients instead of saying yes to everyone and everything.
I now have a high level road map of where to go and how I can get there. I would need to fill in the details; but even then, my experience had some of the details for me to focus on. It's not boiler plate work, it's more customized for you. She listens and is able to hear what I was really saying.
"Business conversations are easier to have now that I can communicate my story and how I best serve others."
Jason Rhoads, Onemicroshift.com
Your brand story should unleash all your magic
Who's Lindsay Hotmire, anyway?
If you're looking for a few of the hard numbers. . . I've helped clients turn leads into sales with landing pages that have boasted a 60% conversion rate (soaring past a 2% industry standard).
I've overhauled a content strategy to increase lead targets by 30% and add nearly $1 M in additional revenue. I've helped build and execute a successful brand launch to successfully secure the transfer of more than $3.4 B in assets. And I've used research and strategy to initiate capital projects ranging from $100 M to $500 M .
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I am a sucker for a good bourbon old-fashioned. Mostly because you can't guzzle down a drink like that. You've got to savor it. . . and that means you've also got to pull up a chair and get ready for some great one-on-one time with the people you're sharing it with. I am a question-asker to my core. I want to know what moves the people around me, and even more, I want to know what makes their hearts go tick-tock.
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"Holy Bananas, she really gets us!"
OH...MY...WORD!
I read through each piece and am experiencing of myriad of emotions, Lindsay. Everything from...holy bananas...she really gets us...to...this is off the charts amazing how she was able to pull these insights and experience out of the conversations she had and create two brilliant case studies...to...wowza...that's a frickin' awesome home page.
You asked us great questions, you heard us, you asked our clients great questions, and you heard them...and then...you took this enormous amount of data points and ran it through your super smarts and wrote content we could never have done. You made us real, tangible, guys who just want to help. Absolutely amazing. You orbit a distant moon of awesome! You're the best content strategist and writer someone could hire for their project. No one else will make them feel the way you do - or - deliver what you will deliver.
