EPISODE SUMMARY:

In this solocast, Lindsay Hotmire shares why all marketers do indeed need to be storytellers. She shares what story is and exposes what story is NOT and explains why marketers might feel a little fatigued with pressure to jump on the storytelling bandwagon.

EPISODE NOTES:

Why does the storytelling bandwagon exist? 

What do we really need to understand about story? 

Story is an invitation to relationship 

Story invites you to share your point of view 

Story positions you for impact 

Story offers something of value 

Story offers a clear path 

Story offers the promise of transformation