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It’s a trend I’ve noticed over the last 3 years. Whether I’m talking with independent financial advisors who rely on third-party custodians like Raymond James, Stifel, Fidelity, or Schwab, I run into something I’ve come to call the Big Heart, Small Story Problem. Almost always, these financial advisors are highly relational and extremely mission driven. […]
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Over the past five years, I’ve spent lots of time and lots of money on business strategy – somewhere in the ballpark of at least $30K on business coaches alone, all who showed up with the promise to one-up the last business coach and help me build a system that would attract more clients and […]
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EPISODE SUMMARY: In this solocast, Lindsay Hotmire shares why all marketers do indeed need to be storytellers. She shares what story is and exposes what story is NOT and explains why marketers might feel a little fatigued with pressure to jump on the storytelling bandwagon. EPISODE NOTES: Why does the storytelling bandwagon exist? What do […]
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When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger. It’s no longer just plot and theme and character. It’s more than the formulaic circle of the hero’s journey. It becomes alive […]
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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
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It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . . grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]
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When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy. Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it. For most kids at The Academy, any grade below an A- induced the […]
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LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Episode Summary When writer Nick Asbury argued that your WHY is a waste of space, I got intrigued. Here’s why I think he’s right, and where I think he’s maybe gone too far. Episode Notes Overview: Purpose belongs to every brand, and it’s the responsibility of every brand to know its […]
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Overview: Listening well is super hard in today’s culture, so how do we do it better? Tune in to this week’s episode to hear what the leading researcher on listening tells us and to discover a few ways to think differently about how you’re showing up as a listener. What you’ll learn in this episode: […]
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LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Overview: Ever wonder why you can use and reuse storytelling frameworks like Donald Miller’s StoryBrand, but you still can’t seem to tell stories that are connecting with your audience or your team? Listen in to this episode as I think out loud WHY that might be and point you to something else […]
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This isn't how-tos or AI-written ideas.
It's my curious heart + mind connecting to your curious heart + mind as we try to find and make meaning in this ever-changing world.
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