THE STORY LAB

I remind myself not to speed.  Tillotson Avenue has evolved into a bit of a power path for the university police and the state highway patrol. Digital speed limit signs flash when you’re driving too fast, and ominous, radar-equipped SUVs conspicuously tuck themselves into alleys and driveways.  The courageously feckless disregard the warnings and speed […]

It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . .  grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]

I don’t know if haunted is the right word, but over the last year or so, I’ve been visited by a memory over and over again, and I can’t seem to let it go.  It’s as if it’s showing up, trying to teach me something, but I’m just not connecting the dots.  When I was […]

A few weeks ago, I permanently closed my business Instagram account.  It was a decision I had been mulling over for months, but like a kid who can never escape the social pressures of junior high, I kept tuning in, kept playing the social capital game, kept trying to fit in to the Millennial-powered platform, […]

We are all stepping into story with a very particular paradigm. We each have a worldview that shapes how we see and how we tell stories, and that worldview shapes the TRUTH we emerge with.

And when you don’t know what your paradigm is, when you’ve not done the work of discovering the pieces of your own worldview, then story loses its power – over you + over everyone else in your orbit.

When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger.  It’s no longer just plot and theme and character.  It’s more than the formulaic circle of the hero’s journey.  It becomes alive […]