THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

Featured Posts

Recent Posts

He lays his head on the pillow beside me and I make a silent mental note: Keep an early bedtime if you want to reserve an hour of magical conversation with your kids.  I throw my book on the floor and stare at him as he screams back at the invisible Frank Sinatra who sings […]

A journal entry on how story starts and ends

REad More

Story

One of the most powerful aspects of story lies in its ability to turn a ME into a WE.  As business owners and brand leaders, this is perhaps one of the greatest powers we seek to wield.  We want to tell story in order to convince others to join our side.  We want them to […]

Why every business needs a WE story

REad More

Story Prompts

It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . .  grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]

Two Ways to Find Your Brand Story

REad More

Tools

Imagine with me for a hot second that the moment you took your very first breath and cried your first hello to the world, the doctor looked at your mom and said, “Congratulations! Here’s the minute-by-minute guide on how to raise this child. It’s worked with the last 300 children I’ve delivered, so it’s guaranteed […]

With brand story, it’s always personal

REad More

Uncategorized