Our brand story guide has enabled us to focus our efforts on what we do best and share our story with others with a consistent message through all platforms and within our company.
Aviva Woman
AVIVAWOMAN.com
Why did Aviva Woman reach out to Storyhouse Fifteen?
Suzi knew her message was not as strong or clear as it could be and she wanted a way to set Aviva Woman apart from the rest of the medspa industry.
She knew her approach to women's health provided a much-needed and highly wanted service for her audience, but she had struggled to describe that approach and wasn't even sure if "medspa" was the word she should be using. She didn't have a cohesive message, and she didn't know how to prove Aviva's value to her audience. Her business growth had stalled, and she knew she was at a critical juncture.
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
How did Storyhouse Fifteen help?
Through Brand Positioning + Story Strategy, the Aviva Woman story became crystal clear: They were reframing hormone therapy for women in revolutionary ways, and their 1:1 approach made the complexities of womanhood simpler. Aviva Woman's clients felt like their lives had been handed back to them. They felt in control -- of their physical, emotional, and spiritual health, and this priceless benefit was a piece of Aviva's story that needed more clearly articulated and more confidently shared.
Storyhouse Fifteen delivered Aviva Woman's primary web copy, a comprehensive Brand Story Guide, a Perfect Audience Roadmap, a Tell-All Competitor Report, and served as a consultant throughout the entire design and implementation process.
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
Where is Aviva Woman now?
"We're leading with our true story about WHY our business matters to our community and our clients, and we're telling the story that our hearts needed to share. Our work with Lindsay has been critical piece of our brand, and it has enabled our growth to climb over 10% each year."
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
- Suzi Sands, CEO + Founder, Aviva Woman
Why did Aviva Woman reach out to Storyhouse Fifteen?
Suzi knew her message was not as strong or clear as it could be and she wanted a way to set Aviva Woman apart from the rest of the medspa industry.
She knew her approach to women's health provided a much-needed and highly wanted service for her audience, but she had struggled to describe that approach and wasn't even sure if "medspa" was the word she should be using. She didn't have a cohesive message, and she didn't know how to prove Aviva's value to her audience. Her business growth had stalled, and she knew she was at a critical juncture.
How did Storyhouse Fifteen help?
Through Brand Positioning + Story Strategy, the Aviva Woman story became crystal clear: They were reframing hormone therapy for women in revolutionary ways, and their 1:1 approach made the complexities of womanhood simpler. Aviva Woman's clients felt like their lives had been handed back to them. They felt in control -- of their physical, emotional, and spiritual health, and to their clients, that was a priceless benefit, and that was a piece of Aviva's story that needed to be more clearly articulated and more confidently shared.
Storyhouse Fifteen delivered Aviva Woman's primary web copy, a comprehensive Brand Story Guide, a Perfect Audience Roadmap, a Tell-All Competitor Report, and served as a consultant throughout the entire design and implementation process.
Where is Aviva Woman now?
"We're leading with our true story about WHY our business matters to our community and our clients, and we're telling the story that our hearts needed to share. Our work with Lindsay has been critical piece of our brand, and it has enabled our growth to climb over 10% each year."
