I was tired of seeing the same old health campaigns out there. Everything always sounded so formal and unapproachable. I wanted something that sounded like a real human. This nailed it."
Delaware County
Health Department
healthfirstdelco.com
Why did Delaware County Health Department reach out to Storyhouse Fifteen?
Drastically underfunded for decades, the health department received state funding through the Health First initiative and was charged with tackling some of the county's most pressing health challenges. Jammie Bane reached out to Aspect 6 Creative, a local marketing agency, and asked Aspect 6 and Storyhouse Fifteen to develop a unconventional health campaign that would both reshape the brand of the local health department and reach the desired target audience in new, engaging ways.
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
How did Storyhouse Fifteen help?
Through Brand Positioning + Story Strategy, Storyhouse Fifteen presented the Health Confessions campaign as a way to reduce the stigma around hard-to-talk-about issues like STIs and addiction.
Directing the entire story creative, Storyhouse Fifteen developed the messaging campaign for print and digital, including website, billboard, and SMS.
"I wasn't sure what to expect, but this has just blown me away, to be honest. " - Jammie Bane
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
Where is Delaware County Health Department now?
"It's not easy to talk about our health issues. But if we want to see real change, we need real talk for real people. This campaign reflects our ethos in a way that no other brand campaign ever has, and I know it's going to help us make big strides towards a healthier Delaware County."
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
- Jammie Bane, Administrator, Delaware County Health Department
Why did Delaware County Health Department reach out to Storyhouse Fifteen?
Drastically underfunded for decades, the health department received state funding through the Health First initiative and was charged with tackling some of the county's most pressing health challenges. Jammie Bane reached out to Aspect 6 Creative, a local marketing agency, and asked Aspect 6 and Storyhouse Fifteen to develop a unconventional health campaign that would both reshape the brand of the local health department and reach the desired target audience in new, engaging ways.
How did Storyhouse Fifteen help?
Through Brand Positioning + Story Strategy, Storyhouse Fifteen presented the Health Confessions campaign as a way to reduce the stigma around hard-to-talk-about issues like STIs and addiction.
Directing the entire story creative, Storyhouse Fifteen developed the messaging campaign for print and digital, including website, billboard, and SMS.
"I wasn't sure what to expect, but this has just blown me away, to be honest. " - Jammie Bane
Where is Delaware County Health Department now?
"It's not easy to talk about our health issues. But if we want to see real change, we need real talk for real people. This campaign reflects our ethos in a way that no other brand campaign ever has, and I know it's going to help us make big strides towards a healthier Delaware County."
