We knew we needed help creating our story, and you gave us the clarity (and the great content on our website) to make that happen.
Leslibitel.com
Lesli Bitel
Why did Lesli Bitel reach out to Storyhouse Fifteen?
Lesli Bitel had been in business for nearly 15 years, so she knew the value she was bringing to the table and had zero problem communicating her brand promise when she was 1:1 with clients.
But sharing that story in a cohesive, approachable, and authentic way online and on her website proved to be one of her biggest unsolvable challenges.
She had initiated dozens of conversations with her clients and had tried writing her website copy herself, but she just believed it wasn't reflecting her greatest strengths.
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
How did Storyhouse Fifteen help?
Storyhouse Fifteen poured through Lesli's client interview transcripts and initiated 1:1 conversations with 5 - 6 additional clients. Those conversations, as well as a deep dive session with Lesli, helped to reveal the storylines that Lesli had been leaving out of her brand story - her hard-road journey to entrepreneurship, her personal health struggles, and her obsession with overdelivering.
Armed with voice of customer research, Lindsay revamped Lesli's original web copy to better highlight Lesli's value proposition, her unique stories, and her strong core values. As well, Lesli received two case studies that could be used in the sales funnel - a helpful resource for an audience segments that often sought secondary input and approval prior to making a decision to invest in Lesli's programs.
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
Where is Lesli Bitel now?
"A big win in working with Lindsay is that we received clarity on our content and vision, and that led to much better copy on our site. If you're considering working with Lindsay, let me just say it's absolutely worth it!"
WHAT WILL YOU GET?
WHAT WILL YOU GET?
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
- Lesli Bitel, CEO + Founder
Why did Lesli Bitel reach out to Storyhouse Fifteen?
Lesli Bitel had been in business for nearly 15 years, so she knew the value she was bringing to the table and had zero problem communicating her brand promise when she was 1:1 with clients.
But sharing that story in a cohesive, approachable, and authentic way online and on her website proved to be one of her biggest unsolvable challenges.
She had initiated dozens of conversations with her clients and had tried writing her website copy herself, but she just believed it wasn't reflecting her greatest strengths.
How did Storyhouse Fifteen help?
Storyhouse Fifteen pored through Lesli's client interview transcripts and initiated 1:1 conversations with 5 - 6 additional clients. Those conversations, as well as a deep dive session with Lesli, helped to reveal the storylines that Lesli had been leaving out of her brand story - her hard-road journey to entrepreneurship, her personal health struggles, and her obsession with overdelivering.
Armed with voice of customer research, Lindsay revamped Lesli's original web copy to better highlight Lesli's value proposition, her unique stories, and her strong core values. As well, Lesli received two case studies that could be used in the sales funnel - a helpful resource for an audience segment that often sought secondary input and approval prior to making a decision to invest in Lesli's programs.
Where is One Lesli Bitel now?
"A big win in working with Lindsay is that we received clarity on our content and vision, and that led to much better copy on our site. If you're considering working with Lindsay, let me just say it's absolutely worth it!"
