After being in business for 20 years, Seaside Staffing Company had evolved. More than just a nanny service, Seaside had grown into one of the nation's leading household staffing companies, but founder and CEO Dara Yates knew the brand story wasn't capturing the full depth and scope of the brand's value proposition or its unique positioning in the market.
"I felt overwhelmed and spun up because I knew where I wanted to go, I was struggling to figure out the right path to go from where I was to where you just brought me. " - Dara Yates
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
Through Brand Positioning + Story Strategy, the Seaside story began to emerge. It was a brand that held a sacred view of home and offered an intentional level of service that extended beyond "concierge." One-on-one interviews with Dara, with her staff, with her clients, and with her friends and family exposed storylines that served as foundational pieces in Seaside's Brand Story Guide, and from that guide, Seaside's website copy and design began to take shape.
Storyhouse Fifteen delivered Seaside's primary web copy, a comprehensive Brand Story Guide, a Tell-All Competitor Report, a Perfect Audience Roadmap, and served as a consultant to Seaside throughout the entire design and implementation process.
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
"We now have a cohesive website, a brand story, and an online presence that is vastly different from anyone else in my industry. I got exactly what I wanted; however, I also feel like I gained a new friend, which is always more valuable than any job we actually do."
Access to a professional conversion copywriter who gets your voice, your value, and your brand essence
Weekly check-in calls + in-depth follow-up emails on suggested action steps
Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation
Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews
- Dara Yates, CEO + Founder, Seaside Staffing Company
After being in business for 20 years, Seaside Staffing Company had evolved. More than just a nanny service, Seaside had grown into one of the nation's leading household staffing companies, but founder and CEO Dara Yates knew the brand story wasn't capturing the full depth and scope of the brand's value proposition or its unique positioning in the market.
"I felt overwhelmed and spun up because I knew where I wanted to go. I was struggling to figure out the right path forward." - Dara Yates, CEO + Founder, Seaside Staffing Company
Through Brand Positioning + Story Strategy, the Seaside story began to emerge. It was a brand that held a sacred view of home and offered an intentional level of service that extended beyond "concierge." One-on-one interviews with Dara, with her staff, with her clients, and with her friends and family exposed storylines that served as foundational pieces in Seaside's Brand Story Guide, and from that guide, Seaside's website copy and design began to take shape.
Storyhouse Fifteen delivered Seaside's primary web copy, a Tell-All Competitor Report, a Perfect Audience Roadmap, a comprehensive Brand Story Guide, and served as a consultant to Seaside throughout the entire design and implementation process.
"We now have a cohesive website, a brand story, and an online presence that is vastly different from anyone else in my industry. I got exactly what I wanted; however, I also feel like I gained a new friend, which is always more valuable than any job we actually do."