When you’re trying to find and share a brand story that connects you to the right audience (so you can drive more sales and amplify your impact), it’s pretty darn easy to think that you need a big story to do it. 

Even easier to think that if you don’t have a big story, then you’ve got nothing at all worth sharing. 

But here’s what’s magical about the power of story. 

It doesn’t just live in the tales of mountains climbed or near-death experiences. 

Nor does it demand that you venture out with nothing but $5 to your name and a converted garage. 

Sometimes, you'll have big stories like that to tell. But more than likely, the stories you've got are a collection of small moments over the span of your lifetime – your first job flipping burgers, the time you fell off your bike and needed stitches, or the first time you learned just how damaging a word poorly spoken could be. 

These small moments are what I call your tiny stories – the real, human moments of learning, of reflection, and of change. And believe it or not, these tiny stories are the real movers and shakers of your business, because they level the playing ground for everyone you’re inviting into your brand. 

Tiny stories make you real and relevant to your audience (rather than turning you into a superhero who isn’t even approachable). 

They allow your audience to see themselves in your story. 

And they create space for your audience to step into the world you’re building. 

Tiny stories never ask to be big or wild or otherworldly. They simply demand to be human. 

Want to become the type of brand your audience knows they can like and trust? Then give yourself permission to stop chasing the big story. 

Instead, find your tiny stories and share them without apology. 

The magic you’re looking for is hiding in your tiny stories 

IF YOU WANT TO REACH YOUR AUDIENCE AND amplify your impact