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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
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You’ve felt the burn of your heart pounding in your chest, racing to marathon-level speeds as you wonder if you’re going to be able to show up with the right words to convince the right client to buy the right package so you can build the right business. You’ve gone through all the story-finding bootcamps, […]
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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
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It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . . grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]
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