Smart insights for BIG stories

How do you tell a great brand story? Step one: Start with a storyteller's posture. 

These resources will help you get started (and be sure to sign up for my newsletter if you want to go even deeper).  


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Recent Resources

It’s a trend I’ve noticed over the last 3 years.  Whether I’m talking with independent financial advisors who rely on third-party custodians like Raymond James, Stifel, Fidelity, or Schwab, I run into something I’ve come to call the Big Heart, Small Story Problem.  Almost always, these financial advisors are highly relational and extremely mission driven.  […]

Financial advisors: Stop hiding your brand story behind your brokerage firm

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Story

Over the past five years, I’ve spent lots of time and lots of money on business strategy – somewhere in the ballpark of at least $30K on business coaches alone, all who showed up with the promise to one-up the last business coach and help me build a system that would attract more clients and […]

6 reasons why your business strategy might not be working

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Story

When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger.  It’s no longer just plot and theme and character.  It’s more than the formulaic circle of the hero’s journey.  It becomes alive […]

Become a better leader (and build a stronger brand) with incarnational storytelling

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Story

To play on the words of Karl Marx, deconstruction has become the opiate of the marketer.  Or slightly more practical, we marketers have become drunk love with criticism.  And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]

Want to tell great brand stories? Start with the .1%.

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Story