THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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We all know the story.  The greatest thinker of Western thought, put on trial for questioning the status quo and refusing to let others get deluded by Everyman thinking.  At his trial, Socrates refused to beg for his life. He didn’t believe that death would be the end of him, and he warned his hundreds […]

Is this the end of thinking?

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Story

When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger.  It’s no longer just plot and theme and character.  It’s more than the formulaic circle of the hero’s journey.  It becomes alive […]

Become a better leader (and build a stronger brand) with incarnational storytelling

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Story

I remind myself not to speed.  Tillotson Avenue has evolved into a bit of a power path for the university police and the state highway patrol. Digital speed limit signs flash when you’re driving too fast, and ominous, radar-equipped SUVs conspicuously tuck themselves into alleys and driveways.  The courageously feckless disregard the warnings and speed […]

What are we doing all this for?

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Story

To play on the words of Karl Marx, deconstruction has become the opiate of the marketer.  Or slightly more practical, we marketers have become drunk love with criticism.  And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]

Want to tell great brand stories? Start with the .1%.

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