We hear so much about purpose these days — so much so that people are starting to push back against it.

In this episode of Storyhouse, I talk about where we’ve gone wrong with purpose, and why understanding the difference between purpose and calling is so important for leaders who are trying to build strong cultures.

A few highlights: 

  • The differentiating definitions between purpose and calling 
  • The unearned criticism faced by today’s leaders (and when meaning and purpose shouldn’t be a leader’s responsibility) 
  • The one thing you can’t do with your calling 
  • How brands like SPANX activate CALLING inside of its brand purpose 

Read “3 story-driven tools for changemakers: How to own your calling and grow your impact” at and download the free companion journal to start creating your own sacred bundle.