THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

Is this the end of thinking?

Want to tell great brand stories? Start with the .1%.

Here’s why your sales copy keeps missing the mark

Why your brand story needs a worldview (and how to find it)

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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer.  Or slightly more practical, we marketers have become drunk love with criticism.  And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]

Want to tell great brand stories? Start with the .1%.

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