Tools + resources to help you find and tell  your brand story 

Practice makes perfect

HOW to learn and practice the habits of story so you can. . . 

Find and tell great  brand stories – authentically + strategically

READ IT NOW

AUTHENTICITY FLYWHEEL

Get a close-up view of how you're really living out your values, and learn how to rally your team and your audience around a shared set of core values

AUDIENCE CLARIFYING EXERCISE 

No one exercise or framework can provide all the details you need to nail down your audience, but if you start here, you’ll gain some foundational clarity on who you should be reaching (and who you need to start leaving out). 

THE FIVE QUESTIONS EVERY BUSINESS OWNER SHOULD BE ASKING THEIR AUDIENCE

How do you access the secrets that only your audience knows? It's easy, really. Just start with these 5 questions and then let the conversation do the rest.

This Quick Audit Website Guide will give you a few easy-to-tackle fixes that you can make right now so that you can start connecting with and converting the right customers.

QUICK AUDIT WEBSITE GUIDE

NEW BUSINESS OWNER'S BRAND STORY GUIDE

When you're just getting started, finding and sharing your brand story can feel overwhelming. This Brand Story Guide gives you the permission to show up authentically and shows you how to share the brand story others want to hear.

STORYHOUSE BLOG

If you believe that you need more than formulas and copycat frameworks to tell a great brand story, this blog is for you. Find deep-dive insights and reflections that help you think smarter so you can story better.

If you believe that you need more than formulas and copycat frameworks to tell a great brand story, this blog is for you. Find deep-dive insights and reflections that help you think smarter so you can story better.

Storyhouse blog

When you're just getting started, finding and sharing your brand story can feel overwhelming. This Brand Story Guide gives you the permission to show up authentically and shows you how to share the brand story others want to hear.

The New Business Owner's guide to finding and telling your brand story

This Quick Audit Website Guide will give you a few easy-to-tackle fixes that you can make right now so that you can start connecting with and converting the right customers.

Quick audit website guide

How do you access the secrets that only your audience knows? It's easy, really. Just start with these 5 questions and then let the conversation do the rest.

5 questions every business owner should be asking

No one exercise or framework can provide all the details you need to nail down your audience, but if you start here, you’ll gain some foundational clarity on who you should be reaching (and who you need to start leaving out). 

AUDIENCE CLARIFYING EXERCISE

Are you leading with your core values like your audience needs and expects you to? Get a close-up view of how you're really living out your values, and learn how to rally your team and your audience around a shared set of core values

AUTHENTICITY FLYWHEEL

Learn how to find your tiny stories and amplify your impact

FREE DOWNLOADS

Transform your brand storytelling skills by understanding how to learn and practice the habits of story. When you show up with these 3 basic storytelling habits, you'll be able to authentically and strategically find and tell great brand stories.

The habits of Story

Tackling the myths we tell ourselves about purpose, finding the “right job,” and meaning at work (with Lisa McLeod)

Ep: 015

Reach more people with tiny stories

Ep: 020

The Habits of Storytelling

Ep: 022

How to listen better as a storyteller

Ep: 023

Your WHY is never a waste of space

Ep: 024

How to find your stories (even when you think you don't have any worth sharing)

Ep: 025

LISTEN TO MORE EPISODES

Tune in to the Storyhouse Podcast

How Lindsay Hotmire helped Predictive ROI rewrite their brand story and reach $1.2M in annual revenue  

“We wanted someone who would look at us from the outside and say, 'This is what the world sees, and I can help you change it so the world can see you as you intend.' Lindsay does exactly that, and she does it well.”

Erik jensen, chief strategy officer, predictive roi

read the case study


This isn't how-tos or AI-written ideas.

It's my curious heart + mind connecting to your curious heart + mind as we try to find and make meaning in this ever-changing world.

Sign up to meet me in your inbox (on a not-so-regular basis). 

Become a better brand storyteller with these brand storytelling resources -- found only in your inbox.

Get instant access to the 20 questions shared in this guide and start practicing the habits of storytelling.

Learn how to tell brand stories that will reach your audience and grow your impact.