Smart insights for BIG stories

How do you tell a great brand story? Step one: Start with a storyteller's posture. 

These resources will help you get started (and be sure to sign up for my newsletter if you want to go even deeper).  


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Imagine with me for a hot second that the moment you took your very first breath and cried your first hello to the world, the doctor looked at your mom and said, “Congratulations! Here’s the minute-by-minute guide on how to raise this child. It’s worked with the last 300 children I’ve delivered, so it’s guaranteed […]

With brand story, it’s always personal

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When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy.   Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it.   For most kids at The Academy, any grade below an A- induced the […]

Challenging the thin storyline

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Live your values.   👆🏽Those three words =  the present-day mantra of every influencer, every corporation, every brand, and every thought leader.  While this should feel refreshing to someone who makes her living helping women business owners discover and live out their values, I’m actually a little concerned >> because while the rallying cry is for everyone to live […]

How to create your brand’s values

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Story

On Saturday, the fam and I caught a 9 PM showing of 1917.   For just under two hours, we traveled into a century-old story about war and friendship. And as we sat there, watching the near one-shot tale teach us everything we’d ever need to know about unfathomable loss and unbelievable courage, I’m not sure any […]

4 easy-to-use tools for a better brand story

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