A Newsletter for Curious Minds

If you're a curious mind who is passionate about finding and pursuing your calling, these thoughts, insights, and resources have been created just for you. 

Magical endings are a sham

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LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Either/or is a choice for a narrow range of categories, and the rest of life generally fits into the wild, tangly box of both/and. You can chase your theater dreams AND be a story coach. You can keep your foot in the corporate world AND build your consulting business. You can […]

Episode 20: Reach more people with tiny stories (solocast with Lindsay Hotmire)

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As subject matter experts, it’s hard to leave our expertise behind.  We can be tricked into believing that watering down all the things we know is a betrayal of who we are, and we’re afraid that if we don’t show up with our full field of knowledge, our audience will get cheated.  “I don’t want […]

Lost in the weeds: A parable for business owners

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Business Strategy, Story

You’ve felt the burn of your heart pounding in your chest, racing to marathon-level speeds as you wonder if you’re going to be able to show up with the right words to convince the right client to buy the right package so you can build the right business.  You’ve gone through all the story-finding bootcamps, […]

Here’s why your sales copy keeps missing the mark

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Story, Tools

Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory.  The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader.  He explains it here:  “If a writer of […]

Why your brand story needs a worldview (and how to find it)

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