THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

Is this the end of thinking?

Want to tell great brand stories? Start with the .1%.

Here’s why your sales copy keeps missing the mark

Why your brand story needs a worldview (and how to find it)

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I remind myself not to speed.  Tillotson Avenue has evolved into a bit of a power path for the university police and the state highway patrol. Digital speed limit signs flash when you’re driving too fast, and ominous, radar-equipped SUVs conspicuously tuck themselves into alleys and driveways.  The courageously feckless disregard the warnings and speed […]

What are we doing all this for?

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Story

Live your values.   👆🏽Those three words =  the present-day mantra of every influencer, every corporation, every brand, and every thought leader.  While this should feel refreshing to someone who makes her living helping women business owners discover and live out their values, I’m actually a little concerned >> because while the rallying cry is for everyone to live […]

How to create your brand’s values

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