A Newsletter for Curious Minds

If you're a curious mind who is passionate about finding and pursuing your calling, these thoughts, insights, and resources have been created just for you. 


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“Magical endings are a sham,” I said to my husband.  Twelve hours after my daughter graduated from college, she sat on the couch across from me, sharing all sorts of emotions over her final days of college.  Her own feelings forced me back in time, vis-a-vis my own goodbyes.   High school graduation. 1995. College four years later. […]

Magical endings are a sham

Magical endings are a sham

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Story

We all know the story.  The greatest thinker of Western thought, put on trial for questioning the status quo and refusing to let others get deluded by Everyman thinking.  At his trial, Socrates refused to beg for his life. He didn’t believe that death would be the end of him, and he warned his hundreds […]

Is this the end of thinking?

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Story

To play on the words of Karl Marx, deconstruction has become the opiate of the marketer.  Or slightly more practical, we marketers have become drunk love with criticism.  And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]

Want to tell great brand stories? Start with the .1%.

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Story, Tools

You’ve felt the burn of your heart pounding in your chest, racing to marathon-level speeds as you wonder if you’re going to be able to show up with the right words to convince the right client to buy the right package so you can build the right business.  You’ve gone through all the story-finding bootcamps, […]

Here’s why your sales copy keeps missing the mark

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Story, Tools