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We all know the story. The greatest thinker of Western thought, put on trial for questioning the status quo and refusing to let others get deluded by Everyman thinking. At his trial, Socrates refused to beg for his life. He didn’t believe that death would be the end of him, and he warned his hundreds […]
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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
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You’ve felt the burn of your heart pounding in your chest, racing to marathon-level speeds as you wonder if you’re going to be able to show up with the right words to convince the right client to buy the right package so you can build the right business. You’ve gone through all the story-finding bootcamps, […]
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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
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