THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

Is this the end of thinking?

Want to tell great brand stories? Start with the .1%.

Here’s why your sales copy keeps missing the mark

Why your brand story needs a worldview (and how to find it)

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We all know the story.  The greatest thinker of Western thought, put on trial for questioning the status quo and refusing to let others get deluded by Everyman thinking.  At his trial, Socrates refused to beg for his life. He didn’t believe that death would be the end of him, and he warned his hundreds […]

Is this the end of thinking?

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Story

When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger.  It’s no longer just plot and theme and character.  It’s more than the formulaic circle of the hero’s journey.  It becomes alive […]

Become a better leader (and build a stronger brand) with incarnational storytelling

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Story