THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

Is this the end of thinking?

Want to tell great brand stories? Start with the .1%.

Here’s why your sales copy keeps missing the mark

Why your brand story needs a worldview (and how to find it)

Featured Posts

Recent Posts

It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . .  grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]

Two Ways to Find Your Brand Story

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Tools

Micro-stressors – The big things that would have been tiny things pre-2020; also responsible for road rage and internet rage and mass dysfunctional humanity  These last two years have been chock to the brim full with them – for all of us.  It’s as if the world has become a giant red reverse arrow. Everything […]

Life (in reverse)

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Story Prompts