Resources for better brand storytelling 

How do you tell a great brand story? Step one: Start looking deeper than the formulas and frameworks. 

These resources will help you get started (and be sure to sign up for my newsletter if you want to go even deeper).  


Featured Resources

Recent Resources

Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory.  The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader.  He explains it here:  “If a writer of […]

Why your brand story needs a worldview (and how to find it)

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