How do you tell stories in a world that’s so highly divided?
How do we invite audiences and team members into a brand story when they share different ideas on how the world SHOULD look and think and act?
Even more, SHOULD we be telling stories that seek to pull others into our shared moral understandings?
I think the answer lies in the words of John Milton, and when we lean in and hear what he has to say, I think we might be surprised at the answer we receive.
Mentioned in this episode:
John Milton: “He that can apprehend and consider vice with all her baits and seeming pleasures, and yet abstain, and yet distinguish, and yet prefer that which is truly better, he is the true wayfaring Christian.I cannot praise a fugitive and cloistered virtue, unexercised & unbreathed, that never sallies out and sees her adversary, but slinks out of the race, where that immortal garland is to be run for, not without dust and heat.”
