Challenging the norms around parenting and entrepreneurship to grow a 7-figure business with Kate Toon


Kate Toon is a powerhouse business woman who shows business owners a behind-the-curtain view of what it really takes to build and run a successful business. In this episode of Storyhouse, Kate tackles some of the biggest myths of entrepreneurship, shows us how to be a successful parent and business owner, and gets really candid about her biggest business ghosts.


Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.

Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success.

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.

Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders.

She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.


  • Why the 4-hour work week is a lie and what we need to know instead
  • What it means to insource your family into your business, and how this approach shifted everything about the way Kate built her own business
  • How Kate parents differently as an entrepreneur, why she made some huge changes to her business model in order to prioritize time with her son, and the impact of those changes
  • The biggest ghosts that haunt Kate as a human/business owner, and how she wrestles through them even when they keep showing up
  • And of course, lots more