In this solocast, Lindsay Hotmire shares why all marketers do indeed need to be storytellers. She shares what story is and exposes what story is NOT and explains why marketers might feel a little fatigued with pressure to jump on the storytelling bandwagon.
Why does the storytelling bandwagon exist?
What do we really need to understand about story?
Story is an invitation to relationship
Story invites you to share your point of view
Story positions you for impact
Story offers something of value
Story offers a clear path
Story offers the promise of transformation