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LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC EPISODE SUMMARY When writer Nick Asbury argued that your WHY is a waste of space, I got intrigued. Here’s why I think he’s right, and where I think he’s maybe gone too far. EPISODE NOTES Overview:  Purpose belongs to every brand, and it’s the responsibility of every brand to know its […]

Episode 24: Your WHY is never a waste of space

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Podcast

Overview:  Listening well is super hard in today’s culture, so how do we do it better? Tune in to this week’s episode to hear what the leading researcher on listening tells us and to discover a few ways to think differently about how you’re showing up as a listener. What you’ll learn in this episode:  […]

Episode 23: How to listen better as a storyteller

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Podcast

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Overview: Ever wonder why you can use and reuse storytelling frameworks like Donald Miller’s StoryBrand, but you still can’t seem to tell stories that are connecting with your audience or your team?  Listen in to this episode as I think out loud WHY that might be and point you to something else […]

Episode 22: The Habits of Storytelling

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Podcast

It’s a trend I’ve noticed over the last 3 years.  Whether I’m talking with independent financial advisors who rely on third-party custodians like Raymond James, Stifel, Fidelity, or Schwab, I run into something I’ve come to call the Big Heart, Small Story Problem.  Almost always, these financial advisors are highly relational and extremely mission driven.  […]

Financial advisors: Stop hiding your brand story behind your brokerage firm

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Story