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[Psssttt. If you’d like to read more posts like this, click here to invite me into your inbox. I only show up when I’ve got something worth sharing. ] I’m currently reading Richard Rohr’s Falling Upward for the second time. I pulled it down from my bookshelf after talking to a handful of people who feel like […]
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Over the past five years, I’ve spent lots of time and lots of money on business strategy – somewhere in the ballpark of at least $30K on business coaches alone, all who showed up with the promise to one-up the last business coach and help me build a system that would attract more clients and […]
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EPISODE SUMMARY: In this solocast, Lindsay Hotmire shares why all marketers do indeed need to be storytellers. She shares what story is and exposes what story is NOT and explains why marketers might feel a little fatigued with pressure to jump on the storytelling bandwagon. EPISODE NOTES: Why does the storytelling bandwagon exist? What do […]
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When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger. It’s no longer just plot and theme and character. It’s more than the formulaic circle of the hero’s journey. It becomes alive […]
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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
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It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . . grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]
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When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy. Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it. For most kids at The Academy, any grade below an A- induced the […]
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One year and two seasons into podcasting, I want to use this final episode of Season 2 to peel back a few curtains in the world of stories and business. If you’ve got a LinkedIn feed or a TikTok reel or even a Substack account, then it’s hard to miss the blinking red light that […]
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How do you tell stories in a world that’s so highly divided? How do we invite audiences and team members into a brand story when they share different ideas on how the world SHOULD look and think and act? Even more, SHOULD we be telling stories that seek to pull others into our shared moral […]
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We hear so much about purpose these days — so much so that people are starting to push back against it. In this episode of Storyhouse, I talk about where we’ve gone wrong with purpose, and why understanding the difference between purpose and calling is so important for leaders who are trying to build strong […]
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Tune into this episode of Storyhouse to learn about the concept of the sacred bundle — what it is and (if you’re leading an organization or a business) why you need one. Here’s what I’m sharing: 1. When I first noticed the power of a sacred bundle in my own life 2. What sacred bundles […]
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This isn't how-tos or AI-written ideas.
It's my curious heart + mind connecting to your curious heart + mind as we try to find and make meaning in this ever-changing world.
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