A Newsletter for Curious Minds

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Either/or is a choice for a narrow range of categories, and the rest of life generally fits into the wild, tangly box of both/and. You can chase your theater dreams AND be a story coach. You can keep your foot in the corporate world AND build your consulting business. You can […]

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Eric White is the co founder of Ponder, a customer insight studio that delivers insight experiences to help growth stage companies increase win rates and explore new segments. Eric will tell you that one of his biggest beefs with data is that most market research companies just email you reports and […]

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC EPISODE SUMMARY: It’s funny to sit across the Zoom with a man you’ve known since you were 6 years old. The last time Alex Yeater and I talked face to face, I was 11 years old. We shared the same elementary school, and Alex has been a part of my story […]

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Kevyn Rustici works as a Strategic Human Capital and Business Consultant, where he helps organizations align their “people strategy” with their business strategy to achieve the business’s desired outcomes. He loves helping organizations to better understand how their people directly impact the bottom line to help increase their return on people […]

EPISODE SUMMARY Rachel Eubanks is a copywriter and the founder of Inspire to Engage, a company helping businesses serve customers well through their written content. In this episode of Storyhouse, Rachel shares how she built her business during her sons’ nap-time hours and shows us how she still uses some of those early boundaries and […]

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Andrea Butcher has spent more than  20 years as a business leader, executive coach, and advocate in the talent development and the human resources space. She leads organizations and leaders from the big picture to execution with a proven track record of growing and strengthening organizations. Andrea has an inherent ability […]

EPISODE SUMMARY: In this solocast, Lindsay Hotmire shares why all marketers do indeed need to be storytellers. She shares what story is and exposes what story is NOT and explains why marketers might feel a little fatigued with pressure to jump on the storytelling bandwagon. EPISODE NOTES: Why does the storytelling bandwagon exist?  What do […]

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC EPISODE SUMMARY Sales Maven Nikki Rausch brings her 25+ years of sales experience to the Storyhouse podcast, sharing some of the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way. Nikki’s robust Sales Maven Society ignites game-changing outcomes for […]

“Magical endings are a sham,” I said to my husband.  Twelve hours after my daughter graduated from college, she sat on the couch across from me, sharing all sorts of emotions over her final days of college.  Her own feelings forced me back in time, vis-a-vis my own goodbyes.   High school graduation. 1995. College four years later. […]

He lays his head on the pillow beside me and I make a silent mental note: Keep an early bedtime if you want to reserve an hour of magical conversation with your kids.  I throw my book on the floor and stare at him as he screams back at the invisible Frank Sinatra who sings […]

Imagine with me for a hot second that the moment you took your very first breath and cried your first hello to the world, the doctor looked at your mom and said, “Congratulations! Here’s the minute-by-minute guide on how to raise this child. It’s worked with the last 300 children I’ve delivered, so it’s guaranteed […]

When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy.   Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it.   For most kids at The Academy, any grade below an A- induced the […]

In 1910, Russian filmmaker Lev Kuleshov changed the way films would forever be edited.   He had a hunch that if you just zeroed in on an actor’s face, a whole range of emotions could be communicated. And his theory blew the lid on the whole bag of audience manipulation tricks.   Using the EXACT SAME editing […]

As subject matter experts, it’s hard to leave our expertise behind.  We can be tricked into believing that watering down all the things we know is a betrayal of who we are, and we’re afraid that if we don’t show up with our full field of knowledge, our audience will get cheated.  “I don’t want […]