Smart insights for BIG stories

How do you tell a great brand story? Step one: Start with a storyteller's posture. 

These resources will help you get started (and be sure to sign up for my newsletter if you want to go even deeper).  


Featured Resources

Recent Resources

It’s a trend I’ve noticed over the last 3 years.  Whether I’m talking with independent financial advisors who rely on third-party custodians like Raymond James, Stifel, Fidelity, or Schwab, I run into something I’ve come to call the Big Heart, Small Story Problem.  Almost always, these financial advisors are highly relational and extremely mission driven.  […]

Financial advisors: Stop hiding your brand story behind your brokerage firm

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Story

Over the past five years, I’ve spent lots of time and lots of money on business strategy – somewhere in the ballpark of at least $30K on business coaches alone, all who showed up with the promise to one-up the last business coach and help me build a system that would attract more clients and […]

6 reasons why your business strategy might not be working

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Story

EPISODE SUMMARY: In this solocast, Lindsay Hotmire shares why all marketers do indeed need to be storytellers. She shares what story is and exposes what story is NOT and explains why marketers might feel a little fatigued with pressure to jump on the storytelling bandwagon. EPISODE NOTES: Why does the storytelling bandwagon exist?  What do […]

Episode 7: [Solocast] Yes, fellow marketer. You do need to be a storyteller.

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Podcast

When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger.  It’s no longer just plot and theme and character.  It’s more than the formulaic circle of the hero’s journey.  It becomes alive […]

Become a better leader (and build a stronger brand) with incarnational storytelling

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Story

To play on the words of Karl Marx, deconstruction has become the opiate of the marketer.  Or slightly more practical, we marketers have become drunk love with criticism.  And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]

Want to tell great brand stories? Start with the .1%.

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Story

Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory.  The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader.  He explains it here:  “If a writer of […]

Why your brand story needs a worldview (and how to find it)

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Story

It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . .  grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]

Two Ways to Find Your Brand Story

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Story

When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy.   Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it.   For most kids at The Academy, any grade below an A- induced the […]

Challenging the thin storyline

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Story

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Either/or is a choice for a narrow range of categories, and the rest of life generally fits into the wild, tangly box of both/and. You can chase your theater dreams AND be a story coach. You can keep your foot in the corporate world AND build your consulting business. You can […]

Episode 20: Reach more people with tiny stories (solocast with Lindsay Hotmire)

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Podcast

If you want to see what relationship-first marketing looks like, spend a few weeks inside Stephen Woessner’s How to Fill Your Sales Pipeline facebook group. It’s free, and he legitimately gives away every ounce of what he’s got.  He never holds back, and he never stops giving more.  It’s humbling, really, to watch from the […]

Episode 19: What relationship-first marketing really looks like (with Stephen Woessner)

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Podcast

LISTEN IN ON APPLE | SPOTIFY | AMAZON MUSIC Eric White is the co founder of Ponder, a customer insight studio that delivers insight experiences to help growth stage companies increase win rates and explore new segments. Eric will tell you that one of his biggest beefs with data is that most market research companies just email you reports and […]

Episode 18: Turning customer insights into stories that grow companies (with Eric White)

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Podcast